How To With John Wilson: Social Content | HBO
Examples of some of the social posts and copy I crafted with HBO's in-house creative teams for How To With John Wilson Seasons 1 and 2.
Instagram / Twitter | Captioned Stills | Custom Video Clips | GIFs | Celebratory Posts

In addition to posting regular content to the series' Instagram and Twitter accounts, the internal HBO creative teams created an "Anatomy of a Scene" video for Season 1 of How To that not only won a Clio Gold, but leaned into EP Nathan Fielder's unique sense of humor to go way beyond showing how the "Bread Scene" came to be. Seriously, just watch: